Digital Marketer Shane
Introducing our very own digital marketing automation specialist Shane.
From the time I left home at the age of 16, I have always had to drive, effort, and, work effort to do what it takes to turn nothing into something. From being a manager of three separate subway sandwich shops, I turned a failing sales force into a flagship business model by starting to deliver lunch to businesses that just couldn’t get out for lunch which sounds simple but wasn’t done.
This is when I developed my way of thinking “No Bs What Does It Take?”
While delivering lunch one day, someone offered me an electrical apprenticeship which I quickly took and within 4 years had a journeyman masters license. This opened up an opportunity to work with a construction company that installed machinery for Coca-Cola and Pepsi.
This ended up allowing me to be project manager over multi-million dollar projects all of the U.S. but most importantly introduced me to automation. See, with electrical controls, you have to know how relay logic works which tie perfectly to computer systems because logic is logic.
If you can think it then you can do it.
While this doesn’t sound like marketing, let me explain further. Having a high-pressure industry set your schedule of when your work should be done is one thing but we took things a step further using special supplies that had to be coordinated to get out the project for it to have the highest quality.
While achieving the goal of jobs done on time and becoming a preferred vendor for Coke and Pepsi, I made sure that I finished early to be able to pick the brain of the programmer doing the system controls. Seems like a lot to some but remember “No Bs What Does It Take?”
Set goals…Apply effort…Achieve…Rinse…Repeat
18 Years in Automation
While running projects for Coke and Pepsi, this taught me multiple things like project management while how to scale my own effort to achieve a goal of learning how to program machinery. This later in life would take me to great heights as after having mentor after mentor while working whatever it took gave me opportunities to do great things.
Taking wherever I worked into a flagship of the industry but not for reasons that you would think.
Exactly, one of my most favorite things that were ingrained in me by one of my mentors was this key element “User-Friendly”
Now to this day, I tell all the engineers I work with and teach that anyone can make it work but can you make it user-friendly?
Think of it like this, they can spend millions on building a space ship but if the start button isn’t easy to use then the success rate drops drastically. This is coming from someone who is a blue belt in Six Sigma so it is so many million hours running before failure.
Digital Marketing Experience
The TedX talk that woke me up
I have always loved the TedX talks and the value they have which is why I attended a TedX event with my wife one year in which I met a great speaker name Jay Samit. Some of you may know him from his book Disrupt You, this was actually before the book just got released that I got to sit down and have lunch with Jay.
An eye opener for me to say the least….. Got a fire lit inside me
This is when I decided to go all in on learning everything I could about digital marketing which I joined several courses and groups trying to find my way as we all do. I ended up learning the best of digital marketing from OMG from the likes of Stephen Floyd and Greg Morrison while learning Facebook ads from Kevin David.
And yes, I know and speak with them still to this day…truly great people.
After learning Facebook ads, I quickly realized that if you are not running a chatbot with your ads then you might as well through your money away. Not to sound too harsh, just an eye opener as I have seen the ROI go from $6 for the cost of a customer down to 68 cents.
This why I say using things like ManyChat while being “User-Friendly” is in a company’s best interest or person for that matter.
Automation is all the same
Since you know I programming machinery as an electrical engineer by trade, there is no secret that logical controls are my passion and having systems that are user-friendly just make the world a better place.
Tie ManyChat bots with great customer engagement is just a WIN! ….. The question is how much do you want to win?
After being part of some of the most elite ManyChat groups on the internet, I quickly started to reach out to help people because well…I love to help and teach.
After all, I would not be where I am today if I never had mentors so I give back as much as I can.
To show that I have one YouTube channel solely to help people learn how to programming machinery and I have another YouTube channel to help people learn ManyChat along with SEO and Facebook ads.
You can call this my Gary Vaynerchuck moment when I give with no intention of receiving.
Building high-quality user-friendly ManyChat bot flow and sequences are just easy for me and to be honest, a lot of fun so why not make a living at something I love to do while helping people out with digital marketing?
Facebook Ads Experience
Doing ads to produce ROI not traffic
When it comes to Facebook you have to know your audience and what better way to know your audience than to be engaging with a ManyChat bot or in other words, a ManyChat Facebook messenger ad?
A new feature that not very many people are using and hardly any companies are using.
There is the use of just an ad over Facebook messenger using the ManyChat Json coding and now there is the new feature that Facebook has added to ManyChat to greatly help the use of messenger ads and that is ManyChat ads Beta.
Even then, in just normal ads, the main reason that most people spend more than they make is that of the audience and the ad copy.
How do you have a good ad copy if you do not know your customer or know how to find them, this is the difference that Smart Bot Marketers bring to the table.
YouTube Marketing Experience
Video is becoming the winner in 2021
I have been on YouTube for the past few years teaching a do it yourself type system to help people grow while learning a craft, this has helped me understand what it takes to not only build a channel but how to fastly rank videos.
Billy Gene from Billy Gene Marketing shows that using video get s attention.
While I have yet taken it to his extreme, I have taken pointers from my friend Kevin David in the Digital Course Secrets group that shows that the person with the attention can help the most people with their message.
That is of course with organic.
Now let’s talk about the use of YouTube ads, just like Facebook, you have to know your audience so please don’t just jump into YouTube ads without training because it can be very expensive. Whether organic or with ads, YouTube is the second largest search engine so this is why I put it to good use.
Honesty Just Wins!
Little Known Fact
SEO That Builds Trust
I believe that the scariest part for me is that people constantly pursue information but put forth little effort to actually achieve that goal that they have been searching for. It’s scary because we often waste time when time is so valuable even more so than money.
After all, that’s just an object, material thing, a piece of paper which really has no meaning when it comes to life. It’s just another tool that we use every single day to either change our status make us feel good are either somehow drag us down You make us feel bad.
See I believe in adding value to the world will greatly exceed anytime that you spend chasing money because it’s the order of circulation that matters, let me explain a little further.
Circulation, being that what you put into the world is often what you get out so if you put 4th good solid value to change the world to be a better place that in return your life will be better. This may sound like something you hear off of motivational video or whatever, but it really is a true sense of the way the world works.
Often being mistaken for an old saying, you get what you put in.
In the end, as long as you can help as many people as you possibly can That life will ultimately get better without having all the stress that life tries to put on us.
This is one of the main reasons why I tried to help as many people as I possibly can because in life I have not been so fortunate when it comes to having opportunities and I know how hard it can be when you’re trying to achieve a goal.
So, it’s my focus to concentrate on lightening that load for other people so that they can achieve their goals yet still understand that it takes putting forth effort. this way in it comes time for a hard task to be done they look at it in a completely different way.
Just like building a wall.
If I told you to build a wall right, now today, probably 99% of people would tell me they couldn’t do it. Although, if I told you to go pick up a brick and your job for today was to just lay that one brick the best way you could and to repeat that process over and over for two months then you would have a wall.
A much better wall then Anyone that said they could build the wall from the very start.
Not because of anything other than the effort that you applied and how simple you made the task; you took away the pressure of building a wall and made it as simple as just laying one single brick each day.
Noting that you did that the very best way you possibly could, with each one getting better and better.
So, before long you will have achieved your goal of building the wall and you can no longer say you don’t know how to build a wall.
As this is just a metaphor for life.
The real wall that I’m referring to here is the knowledge you get when you apply effort to life.
So How do I know this to be true?
To answer that I have to give you a little bit of history behind how I was raised in my upbringing, always being told that I couldn’t do something or that I wasn’t good enough & I would never be. It I would be dead or in prison by the time I was 21, almost living up to both of those in two separate events.
Through this, it taught me to look at life in a much different perspective.
Little did I know that it would be one that would change my life for the better, having constant pressure on me of not being able to do something enabled me to do whatever I wanted. Just because I was willing to put forth the effort it took to achieve this goal when others would not.
My hope is to help as many people as I can understand that as long as you apply yourself and put forth the effort that is required that you can achieve anything you want in life. Whether it be one brick at a time or whether it be a single step forward each & every day if you keep moving, you will achieve your goal
Years Of Experience
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Digital Bot Marketer
From the time I starting learning automation in systems controls, I knew that there was a better way to help and also provide a better life for my family while still teaching.
Using logic in digital marketing is now just becoming a trend more and more every day so this is where I step in to bring a new sense to the game called being user-friendly while having a solid message. If you tie all your systems together for marketing then it makes understanding who your customer is that much easier.
Just ask Kevin David, Grant Cardone, Tai Lopez, and the likes of.
This is not a new way of doing business, it is just an easier way of doing business.
With my final thoughts, if someone like myself can build a website, YouTube channel, Facebook page, and tie just those three together to win then adding a corporation together is nothing.
Search Engine Optimization
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