Using Digital Media In The World in 2020

 

When it comes to using digital media in today’s society, we have to realize that there have been a lot of changes to the term, aside from the base definition.

Digital media is basically the use of digital forms of media (audio, video, images, games, websites, social media, data, etc. using the internet). What’s even more important however is that digital media in recent years also incorporates social media more than ever, especially the use of tools that you can choose to have integrated into many means, such as chatbots, also known as smart bots, in order to help be a generative tool of digital media, as well as distribute it to others as well.

One particular chatbot that has been taking the world by storm is the ManyChat platform, and we’ll discuss it a little bit below.

There have been numerous chatbots emerge over the years, but even ManyChat alone has been increasing the way that the world sees things – incorporating more and more tools than ever. They’ve even got a yearly convention that is dedicated to ManyChat (even Chatfuel, one of ManyChat’s top competitors doesn’t have this – even though they attended Facebook’s annual F8 in 2019).

Let’s discuss the wonderful thing about digital media and how it can transform your business from business to beast mode in the years to come.

 

 

 

ManyChat’s Conversations Conference

 

The Conversations Conference is an annual marketing conference that has a ton of guest speakers. Picture it like a humongous seminar for all digital marketers out there who can learn how to build amazing marketing tactics for your business and incorporate a ton of valuable information, not to mention meet some very famous people you may have never even heard of, but who have made some amazing news in the world today when it comes to being the cream of the crop.

Not including the key speakers that we’re listing directly below, we’ll talk more about every single one of them so you know the important things that happened.

Some of the Speakers Featured in 2019’s Convention

• Randi Zuckerberg – Owner of Zuckerberg Media, Inc.
  

  Facebook Founder, Mark Zuckerberg’s own sister developed the Zuckerberg Media company after she left as the director of market development (not to mention still to this day one of the spokespersons for Facebook and of course her own media group). She has swept the way for people using numerous means of social media, chatbots, and even more to help entrepreneurs and self-driven businesses, let alone like-minded individuals succeed and build some of the most innovative companies worldwide.

 

• Brett Linkletter – CEO of Misfit Media
  

  Misfit Media is an agency that is dedicated to helping customers when it comes to finding your restaurant or lounge into a powerhouse traffic landing spot. No, not just online, but even on foot! Their goal is to help restaurants and restaurant owners generate more revenue using automated tools online.

 

• Kevin David – CEO and Creator of ThatLifestyleNinja
  

  After living all of his 26 young years working numerous jobs (one of them being a Privacy Consultant at Facebook) and graduating from Oregon State Honors College, Kevin David ended up stumbling into a method of using Amazon’s FBA to his advantage, and started a movement that would spark many people around the world to utilize the platform, integrate chatbots, and he even designed a web app called Marketer Magic to help people generate leads and more for their entrepreneurship and help them succeed. Millions have joined his movement.

 

• Paul Baron – Founder of Messenger bot University
  

  Baron made waves using chatbots and built an empire, ultimately sharing his trade secrets to others about using chatbots and utilizing them for your business to give yourself a ton of revenue. He trains numerous eager students on how to increase your revenue and see ten times more communication (which also generates sales, return on investment, and much more).

 

• Matt Leitz – Founder and CEO of BotBuilders.com
  

  Leitz is an automation expert that has learned to use ManyChat to help businesses get more results. He’s an innovative leader when it comes to teaching others how to use chatbots in their business endeavors in many ways. He has appeared on many television networks in America and has had a handful of very successful companies and websites under his belt.

 

• Carl Burkhard – Director of ManyChat’s Partner Program

  ManyChat’s director of Partners is a chatbot marketing expert who has landed the position to create the Partnership program in which users can become a ManyChat partner after they take a slew of tests and build the perfect bots.

• Mikael Yang – CEO and CF of ManyChat
  

  ManyChat’s CEO and marketing guru himself. He is known to create ManyChat and is their current co-founder, developing one of the most used chatbot apps that are growing quickly into the most widely used smart bots on the planet.

 

• Niel Patel – Best Selling Author from the New York Times
  

  Patel is one of the most successful and popular journalists in the world today. He has become one of the world’s most renowned marketers, even by Forbes, as one of the world’s biggest and most successful entrepreneurs today. He also was the co-founder of Crazy Egg, and believe it or not, he had been an entrepreneur since he was younger – selling Kirby vacuums door to door, as well as black boxes all the way to automotive parts. He has helped increase revenues for many companies, such as NBC, Hewlett-Packard, and even Amazon, let alone the millions of entrepreneurs around the world he’s helped to succeed with his courses and books.

 

ManyChat Conversation 2019 Highlights

This year was a remarkable year as we mentioned above, not just because of the key speakers, but also with the jam-packed knowledge from ManyChat masters of the world. The founder explained the ways that chatbot and even chat marketing are shaping the industry today. Jason Swenk taught the world how they can get positive referrals, as well as helped the audience that when the going gets tough, the tough get going (and how to be that “tough” individual). He also talked about target marketing, branding your agency, increasing your prospects, and landing the deals.

Following this, the founders of Misfit Media came onstage raising the roof by explaining how you can use Messenger to solve many problems for your business (in their regards, it was the restaurant owners), but this can be applied with just about anything. They also showed how you can adopt their own unique “Flywheel Effect” which they adopted in order to help their business grow faster.

Other star business owners included Phillipe LeCoutre and David Sambor teaching how you can make three million bucks in an hour (okay, so if you don’t have the same results, you’ll still increase your revenue) using Facebook with detecting devices and pointing people in the right direction for optimization, as well as utilizing location and e-mails in ClickFunnels as well as Zapier integration.

Matt Plapp spoke about how to develop your niche, and show people how to prove their work and get clients, not to mention keep them in your grasp.

This is essential for many marketers and entrepreneurs from sole proprietorships all the way to major corporations.

Carrie Gottschalk explained how TED and many others helped to generate leads using pre-sale, pricing in general, and how to utilize urgency to your advantage. Paul Baron ended up how to increase your rankings on Amazon using their FBA program with some successful approaches and marketing tips to avoid getting hurt.

One of the first Botters, the Legendary Matt Leitz, ended up explaining how to increase your revenue tenfold and use automation to the fullest to possibly bring your business up to, and even past 8-figures, such as using e-mail marketing, maximizing your flow, building your own monetization, and explaining that only some of the sales are going to be made by the bot.

You should do some of the marketing yourself. He also touched base on how to make your chatbot, messenger, and everything as viral as possible, and even how to cheat the system. You need to learn how to utilize “corner cutting” to not necessarily cheat your customers, or cheat people, but to cheat time in order to maximize on efficiency.

This is extremely important for any entrepreneur out there, whether you’re a writer or a ManyChat expert trainer.

There was so much more information, that to include everything here would be impossible!

 

How Messenger Bots are Shaping the Online World Today

In the past, advertising itself was just one way that many people could utilize thousands and even millions of revenue on websites. They still can, but unfortunately, people have found workarounds that have been a nightmare for advertising gurus and marketers. Everything from ad blockers in e-mail programs, all the way to browser extensions have made it hard for people to properly advertise.

Fortunately, using digital media to its fullest, you can use a chatbot to generate the sales you need, as well as show people the items that they are looking for (hence if they’re in your target market).

How do they do this?

They have complex algorithms themselves, and using your own integrated algorithms (of course you have to “program” these into your chatbot – you do not have to know actual coding or programming for this though), your chatbot can look at the information and demographics from people who contact your business page, online store, and more, then your Messenger bot can react to them accordingly.

People use Facebook more than any other messaging app or social media platform in the entire world. Aside from this though, they do use Twitter almost just as much, but nevertheless, it’s not exactly a messaging app.

 

 

Chatbots Save Money and Time

 

Also, with the above, businesses have started realizing the potential of successful customer stories they’ve had using ManyChat and chatbots as a whole into their Facebook business pages, websites, and other areas. Gone are the days where you have to hire a virtual assistant (or an entire team of them) in which you have to pay them their wages, workman’s compensation, and possible insurance.

This is a lot of money, not to mention man-hours that you’re using just to answer questions.

Of course, you can have a helpdesk (we definitely don’t disregard how important that is), or support team once your business is established. But when people ask you thousands of questions on Facebook Messenger, why not have one solution answer the questions to millions of users all at the same time, and in the same fashion rather than a hundred different people having to use carefully plotted scripts and having to pay them to do so.

 

 

Using ManyChat can Help Bring in More Customers and Give Satisfaction

 

Of course, one of the key points that you may notice by the businesses that are failing out there is that they lack one common thing that successful businesses have when it comes to using automated means – personalization. People want to know that they are being thought of, even if it’s just using a bot.

Believe it or not, you can program a bot to talk to your people and even trick them into having emotions and joy of the interactive experience using digital media, such as animated gifs, links to YouTube videos, and even allow humor into the conversation when necessary, all the while utilizing various tools in order to give more than just customer support.

You can even use your ManyChat bot to integrate your ads into them, and even to do suggestive sales without appearing to be too sale-oriented. What’s even better, you can integrate your chatbot into other platforms (which we’re covering next)

 

 

On Came Zapier

 

Zapier is one of the leading applications that provide automation services between multiple platforms. They’ve increased tenfold since ManyChat joined the ranks of applicable synchronization, and now you can literally connect your chatbot with any social media site out there. Not only that, but you can use the tools in it, as well as others like Marketer Magic, to create even more personalization to your e-mail marketing campaign, and make your customers feel appreciated.

Need backlinks?

You’d be surprised but you can even utilize your ManyChat bot by linking it to post on numerous other niche areas to give yourself some truly organic traffic.

 

 

How to Maximize Your Gains with a ManyChat Bot and Get the Right Training

 

One key thing to note is that in order to get your digital media integration to the fullest abilities, you may take a long time in order to master everything. The best training is actually not that hard to find, but you want to make sure that it’s from excellent automation experts who have industry-leading technology, and experience building specialized custom chatbots that can do everything.

Some people may take more than a couple of years, but you can actually get all of the same knowledge within days, weeks, or even months with the right training.

The important thing is that you need to know how to develop your bot with the right digital media to give your chatbot the personality that fits your business, and your target markets (yes, you can have more than one).

 

 

Integrating the Right Content

When you’re building your flow in ManyChat and your Messenger bot, we explained above a little bit that you need the right content to throw out to your target audiences. So what does this mean? It means you probably don’t want to share a user video, animated gif that is more directed towards youth say, to someone’s Messages that is an older person that wouldn’t know anything about it.

Also, you want to make sure that when you use ManyChat as a marketing tool (to generate sales), you don’t want to spam users with product placement of course, but you also want to target each individual audience with relevant items that they may actually have a desire to purchase. So for example, you want to sell a hammer to a carpenter, not a bottle of toothpaste or mouthwash.

 

Avoiding ManyChat Problems

With the integration of social media and other forms of digital media into your chatbot also can come many problems if you don’t use them right. If you make your ManyChat bot to actively promote sales constantly, or get too many suggestions to buy something, then you can get your Facebook page blocked. You also need to make sure that your bot isn’t too spammy as we mentioned above because if your bot has a high block rate, your page could potentially be shut down or blocked.

Not only that, but many people also don’t know Facebook, and even other social media website terms of service to their complete details, but they should.

You need to ensure that your ManyChat bot is speaking as if you were speaking. Utilize your chatbot to make it like a person, or a spokesperson for you. Are you going to just tell people you know “Hey, check this product out I made!” right off the bat?

Absolutely not. You’re going to engage them in conversations first which will lead up to it, or eventually do something. You can even utilize message response timing to give your bot a more human feel (make it “Start Typing” and then look like it’s typing for a little bit instead of instantly spitting our answers to questions that are long and lengthy.

Using Digital Media In The World In 2020

 

When it comes to using digital media in today’s society, we have to realize that there have been a lot of changes to the term, aside from the base definition. Digital media is basically the use of digital forms of media (audio, video, images, games, websites, social media, data, etc. using the internet).

What’s even more important however is that digital media in recent years also incorporates social media more than ever, especially the use of tools that you can choose to have integrated into many means, such as chatbots, also known as smart bots, in order to help be a generative tool of digital media, as well as distribute it to others as well.

One particular chatbot that has been taking the world by storm is the ManyChat platform, and we’ll discuss it a little bit below.

There have been numerous chatbots emerge over the years, but even ManyChat alone has been increasing the way that the world sees things – incorporating more and more tools than ever. They’ve even got a yearly convention that is dedicated to ManyChat (even Chatfuel, one of ManyChat’s top competitors doesn’t have this – even though they attended Facebook’s annual F8 in 2019).

Let’s discuss the wonderful thing about digital media and how it can transform your business from business to beast mode in the years to come.

 

 

 

ManyChat’s Conversations Conference

 

The Conversations Conference is an annual marketing conference that has a ton of guest speakers. Picture it like a humongous seminar for all digital marketers out there who can learn how to build amazing marketing tactics for your business and incorporate a ton of valuable information, not to mention meet some very famous people you may have never even heard of, but who have made some amazing news in the world today when it comes to being the cream of the crop.

Not including the key speakers that we’re listing directly below, we’ll talk more about every single one of them so you know the important things that happened.

Some of the Speakers Featured in 2019’s Convention

• Randi Zuckerberg – Owner of Zuckerberg Media, Inc.
  

  Facebook Founder, Mark Zuckerberg’s own sister developed the Zuckerberg Media company after she left as the director of market development (not to mention still to this day one of the spokespersons for Facebook and of course her own media group). She has swept the way for people using numerous means of social media, chatbots, and even more to help entrepreneurs and self-driven businesses, let alone like-minded individuals succeed and build some of the most innovative companies worldwide.

 

• Brett Linkletter – CEO of Misfit Media
  

  Misfit Media is an agency that is dedicated to helping customers when it comes to finding your restaurant or lounge into a powerhouse traffic landing spot. No, not just online, but even on foot! Their goal is to help restaurants and restaurant owners generate more revenue using automated tools online.

 

• Kevin David – CEO and Creator of ThatLifestyleNinja
  

  After living all of his 26 young years working numerous jobs (one of them being a Privacy Consultant at Facebook) and graduating from Oregon State Honors College, Kevin David ended up stumbling into a method of using Amazon’s FBA to his advantage, and started a movement that would spark many people around the world to utilize the platform, integrate chatbots, and he even designed a web app called Marketer Magic to help people generate leads and more for their entrepreneurship and help them succeed. Millions have joined his movement.

 

• Paul Baron – Founder of Messenger bot University
  

  Baron made waves using chatbots and built an empire, ultimately sharing his trade secrets to others about using chatbots and utilizing them for your business to give yourself a ton of revenue. He trains numerous eager students on how to increase your revenue and see ten times more communication (which also generates sales, return on investment, and much more).

 

• Matt Leitz – Founder and CEO of BotBuilders.com
  

  Leitz is an automation expert that has learned to use ManyChat to help businesses get more results. He’s an innovative leader when it comes to teaching others how to use chatbots in their business endeavors in many ways. He has appeared on many television networks in America and has had a handful of very successful companies and websites under his belt.

 

• Carl Burkhard – Director of ManyChat’s Partner Program

  ManyChat’s director of Partners is a chatbot marketing expert who has landed the position to create the Partnership program in which users can become a ManyChat partner after they take a slew of tests and build the perfect bots.

• Mikael Yang – CEO and CF of ManyChat
  

  ManyChat’s CEO and marketing guru himself. He is known to create ManyChat and is their current co-founder, developing one of the most used chatbot apps that are growing quickly into the most widely used smart bots on the planet.

 

• Niel Patel – Best Selling Author from the New York Times
  

  Patel is one of the most successful and popular journalists in the world today. He has become one of the world’s most renowned marketers, even by Forbes, as one of the world’s biggest and most successful entrepreneurs today. He also was the co-founder of Crazy Egg, and believe it or not, he had been an entrepreneur since he was younger – selling Kirby vacuums door to door, as well as black boxes all the way to automotive parts. He has helped increase revenues for many companies, such as NBC, Hewlett-Packard, and even Amazon, let alone the millions of entrepreneurs around the world he’s helped to succeed with his courses and books.

 

 

ManyChat Conversation 2019 Highlights

This year was a remarkable year as we mentioned above, not just because of the key speakers, but also with the jam-packed knowledge from ManyChat masters of the world. The founder explained the ways that chatbot and even chat marketing are shaping the industry today. Jason Swenk taught the world how they can get positive referrals, as well as helped the audience that when the going gets tough, the tough get going (and how to be that “tough” individual).

He also talked about target marketing, branding your agency, increasing your prospects, and landing the deals.

Following this, the founders of Misfit Media came onstage raising the roof by explaining how you can use Messenger to solve many problems for your business (in their regards, it was the restaurant owners), but this can be applied with just about anything. They also showed how you can adopt their own unique “Flywheel Effect” which they adopted in order to help their business grow faster.

Other star business owners included Phillipe LeCoutre and David Sambor teaching how you can make three million bucks in an hour (okay, so if you don’t have the same results, you’ll still increase your revenue) using Facebook with detecting devices and pointing people in the right direction for optimization, as well as utilizing location and e-mails in ClickFunnels as well as Zapier integration.

Matt Plapp spoke about how to develop your niche, and show people how to prove their work and get clients, not to mention keep them in your grasp.

This is essential for many marketers and entrepreneurs from sole proprietorships all the way to major corporations.

Carrie Gottschalk explained how TED and many others helped to generate leads using pre-sale, pricing in general, and how to utilize urgency to your advantage. Paul Baron ended up how to increase your rankings on Amazon using their FBA program with some successful approaches and marketing tips to avoid getting hurt.

One of the first Botters, the Legendary Matt Leitz, ended up explaining how to increase your revenue tenfold and use automation to the fullest to possibly bring your business up to, and even past 8-figures, such as using e-mail marketing, maximizing your flow, building your own monetization, and explaining that only some of the sales are going to be made by the bot.

You should do some of the marketing yourself. He also touched base on how to make your chatbot, messenger, and everything as viral as possible, and even how to cheat the system. You need to learn how to utilize “corner cutting” to not necessarily cheat your customers, or cheat people, but to cheat time in order to maximize on efficiency.

This is extremely important for any entrepreneur out there, whether you’re a writer or a ManyChat expert trainer.

There was so much more information, that to include everything here would be impossible!

 

How Messenger Bots are Shaping the Online World Today

In the past, advertising itself was just one way that many people could utilize thousands and even millions of revenue on websites. They still can, but unfortunately, people have found workarounds that have been a nightmare for advertising gurus and marketers. Everything from ad blockers in e-mail programs, all the way to browser extensions have made it hard for people to properly advertise.

Fortunately, using digital media to its fullest, you can use a chatbot to generate the sales you need, as well as show people the items that they are looking for (hence if they’re in your target market).

How do they do this?

They have complex algorithms themselves, and using your own integrated algorithms (of course you have to “program” these into your chatbot – you do not have to know actual coding or programming for this though), your chatbot can look at the information and demographics from people who contact your business page, online store, and more, then your Messenger bot can react to them accordingly.

People use Facebook more than any other messaging app or social media platform in the entire world. Aside from this though, they do use Twitter almost just as much, but nevertheless, it’s not exactly a messaging app.

 

 

Chatbots Save Money and Time

 

Also, with the above, businesses have started realizing the potential of successful customer stories they’ve had using ManyChat and chatbots as a whole into their Facebook business pages, websites, and other areas. Gone are the days where you have to hire a virtual assistant (or an entire team of them) in which you have to pay them their wages, workman’s compensation, and possible insurance. This is a lot of money, not to mention man-hours that you’re using just to answer questions.

Of course, you can have a helpdesk (we definitely don’t disregard how important that is), or support team once your business is established. But when people ask you thousands of questions on Facebook Messenger, why not have one solution answer the questions to millions of users all at the same time, and in the same fashion rather than a hundred different people having to use carefully plotted scripts and having to pay them to do so.

 

 

Using ManyChat can Help Bring in More Customers and Give Satisfaction

 

Of course, one of the key points that you may notice by the businesses that are failing out there is that they lack one common thing that successful businesses have when it comes to using automated means – personalization. People want to know that they are being thought of, even if it’s just using a bot.

Believe it or not, you can program a bot to talk to your people and even trick them into having emotions and joy of the interactive experience using digital media, such as animated gifs, links to YouTube videos, and even allow humor into the conversation when necessary, all the while utilizing various tools in order to give more than just customer support.

You can even use your ManyChat bot to integrate your ads into them, and even to do suggestive sales without appearing to be too sale-oriented. What’s even better, you can integrate your chatbot into other platforms (which we’re covering next)

 

 

On Came Zapier

 

Zapier is one of the leading applications that provide automation services between multiple platforms. They’ve increased tenfold since ManyChat joined the ranks of applicable synchronization, and now you can literally connect your chatbot with any social media site out there. Not only that, but you can use the tools in it, as well as others like Marketer Magic, to create even more personalization to your e-mail marketing campaign, and make your customers feel appreciated. Need backlinks?

You’d be surprised but you can even utilize your ManyChat bot by linking it to post on numerous other niche areas to give yourself some truly organic traffic.

 

 

How to Maximize Your Gains with a ManyChat Bot and Get the Right Training

 

One key thing to note is that in order to get your digital media integration to the fullest abilities, you may take a long time in order to master everything. The best training is actually not that hard to find, but you want to make sure that it’s from excellent automation experts who have industry-leading technology, and experience building specialized custom chatbots that can do everything.

Some people may take more than a couple of years, but you can actually get all of the same knowledge within days, weeks, or even months with the right training.

The important thing is that you need to know how to develop your bot with the right digital media to give your chatbot the personality that fits your business, and your target markets (yes, you can have more than one).

 

 

Integrating the Right Content

 

When you’re building your flow in ManyChat and your Messenger bot, we explained above a little bit that you need the right content to throw out to your target audiences. So what does this mean? It means you probably don’t want to share a user video, animated gif that is more directed towards youth say, to someone’s Messages that is an older person that wouldn’t know anything about it.

Also, you want to make sure that when you use ManyChat as a marketing tool (to generate sales), you don’t want to spam users with product placement of course, but you also want to target each individual audience with relevant items that they may actually have a desire to purchase. So for example, you want to sell a hammer to a carpenter, not a bottle of toothpaste or mouthwash.

 

Avoiding ManyChat Problems

With the integration of social media and other forms of digital media into your chatbot also can come many problems if you don’t use them right. If you make your ManyChat bot to actively promote sales constantly, or get too many suggestions to buy something, then you can get your Facebook page blocked. You also need to make sure that your bot isn’t too spammy as we mentioned above because if your bot has a high block rate, your page could potentially be shut down or blocked.

Not only that, but many people also don’t know Facebook, and even other social media website terms of service to their complete details, but they should.

You need to ensure that your ManyChat bot is speaking as if you were speaking. Utilize your chatbot to make it like a person, or a spokesperson for you. Are you going to just tell people you know “Hey, check this product out I made!” right off the bat?

Absolutely not. You’re going to engage them in conversations first which will lead up to it, or eventually do something. You can even utilize message response timing to give your bot a more human feel (make it “Start Typing” and then look like it’s typing for a little bit instead of instantly spitting our answers to questions that are long and lengthy.